Luke Gledhill
With over 20 years of combined experience — from international brand distribution in fashion to ecommerce builds and holistic marketing strategy — we help brands identify what’s holding back their growth and design clear, scalable paths forward.
My path into marketing didn’t start behind a screen — it started inside brands.
More than 20 years ago, I was working in the fashion industry through a distribution business, introducing brands from the US, Canada and Australia into the UK and European markets. That experience shaped how I see marketing today. When you’re responsible for getting a brand into new markets, you quickly learn that success isn’t just about promotion — it’s about positioning, perception and relevance.
That foundation naturally evolved into ecommerce.
As brands moved online, I began building ecommerce platforms, launch strategies and growth systems across a wide range of industries. This quickly expanded beyond individual channels into something broader: understanding the entire business ecosystem and how each part influences the other.
Today my approach is holistic.
We don’t look at ads, social media or a website in isolation. we look at the full journey — positioning, messaging, acquisition, retention and community. When those pieces don’t align, growth plateaus. When they do, marketing becomes predictable and scalable.
Across the years I’ve worked with organic and paid digital media, email marketing, real-world events and activations, and the launch and scaling of multiple ecommerce brands and websites.
I’ve also built my own ecommerce brand from the ground up — developing the identity, packaging, paid and organic social, email strategy and community. Building a brand yourself changes how you advise others. You stop chasing tactics and start building systems that last.
The biggest thing I’ve learned:
Strong brands aren’t built from campaigns.
They’re built from clarity and consistency over time.
Our role is to quickly identify where a brand is losing momentum, strengthen the foundations, and create a strategy that allows growth to happen naturally — not forcefully.
Because when everything aligns, marketing stops feeling like effort and starts becoming momentum.