Westbeach is a snowboard outerwear brand, originally from Canada. So the majority of their business and income was done during the winter months in Europe and North America. Westbeach wanted to achieve an all year round business model and was missing a Spring/Summer collection each year.
We worked with Westbeach to curate, design, produce and market several new apparel collections. Managing and overseeing all sourcing and production in the US. Alongside curated marketing content for their social media, paid digital and email newsletter marketing, by creating photoshoots in iconic Los Angeles locations.